PROJECT OVERVIEW
- The client’s goal was to increase sales and profitability while keeping the ACOS very minimal.
- Client faced problems with their Amazon PPC management, including improper search term management, and bids, and high CPC.
- To achieve this target, our expert team worked on improving various aspects to maximize their revenue and achieve sustainable growth
- Our strategies resulted in low ACOS with increasing sales and profitability.
CHALLENGES AND ISSUES
Challenge 1: Stagnant Growth – Limited Campaign Exploration
- Relied solely on existing campaigns, missing opportunities for reaching new audiences and expanding visibility. This lead to stagnant sales and limited brand growth potential.
Challenge 2: Overreliance on Single Keyword – Inefficient Bid Allocation
- Focused bids on a single keyword likely inflated CPC due to increased competition. This inefficiently allocated budget, potentially overlooked valuable alternative keywords and hindered broader reach.
Challenge 3: High CPC – Unsustainable Advertising Costs
- Elevated Cost-Per-Click (CPC) indicated inefficiently optimized campaigns. This translated to higher advertising costs and potentially lower profitability, impacting return on investment.
OUR STRATEGIES/PLAN OF ACTION
1. Controlled CPC – Implemented strategies to optimize bids, such as negative keyword targeting, campaign segmentation, and budget allocation adjustments. This helped decrease unnecessary click costs and focus spending on relevant search terms.
2. Decreased ACOS – Streamlined campaigns to improve conversion rates and advertising efficiency. This involved product listing optimization, ad copy refinement, and landing page improvements. Lower ACOS indicated increased profitability and a better return on ad spend.
3. Increased Targeting – Expanded reach beyond the single keyword limitation. Introduced new campaign types, keyword research, and audience targeting strategies to reach relevant customer segments, broadening visibility and sales potential.
RESULTS WE BROUGHT
By implementing the plan of action, we successfully achieved our client’s goal of increasing sales and profitability.
1. Increased Sales of the Product: Expanded targeting and optimized campaigns paid off, delivering an increase in sales from $5,650 to $66,356, demonstrating the success of the implemented plan and its positive impact on brand growth.
2. Reduced the CPC: Implemented strategies effectively, leading to a significant reduction in Cost-Per-Click, signifying more efficient ad spending and improved cost control.
3. Decreased the ACOS: Optimized campaigns delivered a remarkable 29% decrease in Average Cost of Sale, indicating a substantial boost in advertising profitability and return on investment
Case Study Summary
Challenges:
- Stagnant Growth: Limited campaign exploration restricted reach and sales.
- Inefficient Bidding: Overreliance on a single keyword inflated CPC and hindered broader audience engagement.
- Unsustainable Costs: High CPC led to lower profitability and impacted ROI.
Plan of Action:
- CPC Control: Optimized bids, targeted negative keywords, and segmented campaigns for efficient spending.
- ACOS Reduction: Streamlined campaigns for improved conversion rates and advertising efficiency.
- Targeting Expansion: Introduced new campaigns and audience targeting strategies to broaden reach and sales potential.
Results:
- Reduced CPC: Effective strategies drove down costs, promoting better ad spending control.
- 29% ACOS Decrease: Optimized campaigns significantly boosted advertising profitability and ROI.
Increased Sales: Expanded targeting and optimization led to successful sales growth.